Typography | Fonts

This page (excluding the header and the footer and don't miss out sections) are written using Lexend as an example. The heading is using a bold font weight (700) and the subheading next to it is using a medium font weight (500) while the body text is using a normal font weight (400).

Lexend is a Google font which allows for the same ease of brand consistency since it is easy to distribute. Lexend is offered in the same weights as "Inter." We feel that using Lexend over Inter will aid in distinguishing the brand while maintaining a professional look and feel. Inter is a phenomenal font, but is the default used in many web design templates.

Lexend fonts are intended to reduce visual stress and so improve reading performance.

Lexend Google Font: https://fonts.google.com/specimen/Lexend/about?query=lexend

Color Palette

Burnout Brands primary colors should be strong and prominent, using a rich red and deep contrasting black leaning into the purples and blues. For the primary colors we felt #e61700 for the red and #020008 for the black will work best. Burnout's secondary colors should be used to accent the primary; lighter variations of the primary colors, but still strong and bold so that they don't fall into a pastel color palette we went with #e82c17 for the red and #07001c for the blue/black to compliment the primary colors.